The phrase refers to the ability to leverage digital marketing strategies, tools, and technologies to drive results and achieve business marketing objectives. It implies being knowledgeable, proactive, innovative and skilled in various digital marketing tactics in order to ultimately contributing to the overall success of a business marketing campaign or strategy.

Digital Media is the new Marketing that uses electronic devices for content distribution since the mainstream of business in 2016 due to rapid technology advancements opening up doors to completely new ways of connecting with other people, building strong relationships and ultimately drive sales. According to statistics, 65.7% of the world’s total population was using the internet, 69.4% was the active mobile phone subscribers and 61.4% was running social media profiles at the start of Q4 2023 (Kepios, 2023).

Since digital transformation varies for each organisation, there are no one-size-fits-all metrics that can be applied universally. Nevertheless, one common factor remains: the success of digital initiatives must be evaluated based on tangible results. Inconsistencies in digital media strategies can hinder success, therefore consistently monitor your business marketing performance and adjust your strategy based on data-driven insights.

Well, given the growing importance of digital marketing in today's business landscape, it is essential for companies to carefully allocate a budget to this area in order to drive sustainable growth and stay competitive. Setting a digital marketing budget enables businesses to adjust their spending on marketing activities, improve ROI, and achieve desired profits. Failing to establish a budget in advance can lead to overspending or insufficient funds for marketing efforts, potentially hindering the promotion of the business.

Creating a budget for your media strategy involves aligning your objectives with your target audience and researching costs across various channels. The specific budget allocation will vary depending on factors such as company size, industry sector, media channels used, and total annual revenue. However, there are some general guidelines to consider: (1) B2B companies typically allocate 2-5% of their revenue towards their media strategy; (2) B2C companies usually spend between 5-10% on digital media; (3) companies aiming to maintain market positions may budget 2-10% of revenue goals; (4) fast-growing companies targeting over 50% growth often allocate 15-30% of projected revenue.

Digital Marketer can provide you with a strategic approach that involves customising comprehensive marketing activities to enhance your business online presence and drive your business growth with the latest tools and technologies that are created to maximise business marketing efforts with endless creativity to meet your client’s requests halfway and at low costs, irrespective of time differences and locations.

Digital strategy can greatly benefit any business by increasing brand visibility, attracting and retaining customers and driving business growth due to its cost efficiency, more data to inform better decisions, building on building meaningful connections with the target market and customer trust. While these are just a few key advantages to be gained from digital action plan, please be aware your brand won't stand out from competitors in congested markets neglecting the power of Digital Media in the era of 5.0 technology.